Despite confusion about what marketing is, without it no business can succeed.  The best definition of marketing is anything you do to get OR keep a customer.  This means the most important forms of marketing are customer service and referrals.  That's why in my books on marketing I focus on how to build relationships with customers and potential customers.  You can build relationships in person or online.  Even your advertising and brochures can help build relationships.

Having recently collected almost 2000 ways that real companies and individuals have marketed successfully, I've picked a few to mention here.

The best methods for you will differ depending on your personal style, your industry, and your budget.  But these should give you some ideas.  Despite the increasing impact of technology on marketing, most of the key things you can do are still aimed at standing out in your market and building relationships.  If I had to pick the top ten approaches they would be these.

MAKE YOUR ADVANTAGES EASY TO UNDERSTAND.
For instance, Computer Resources International AS originally sold consulting, for which they used proprietary software.  Only when they started selling the software first, and then customizaton and consulting as extras did their business take off.  Buying software was easier to understand than the more intangible consulting.  LifeUSA insurance, and many other businesses, focus on speed in every aspect of their business.  They make fun of the slower industry standards and provide a simple advantage clients understand.  Other ways to set yourself apart are through great service or association with worthy causes.

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